This new book from Hult International Business School takes a close look at the business practices of some of the top global businesses of today
Hult’s latest book titled ‘Connectivate! Companies Innovating in New Ways to Always be Available’ is intended to provide an inside view to the complex workings of 50 of today’s most successful companies. Despite the terrible name, this book is a must read for those with an entrepreneurial spirit and would be a great asset to anybody looking to start up on their own.
The book has a strong emphasis on connectivity with customers and showcases some of techniques used in modern times to enhance the customer experience.
Companies studied in the book include household names such as Amazon, eHarmony, TED, and Quirky.
The author, Dr Hitendra Patel, Professor of Innovation at Hult, says: ”It’s crucial for companies to understand how communication, information and technology is shaping the new business dynamic of being always-available and how this can be harnessed to improve both the company’s offering and its bottom line.”
Priced at $49.99 by Tower Books, this is not a cheap resource, however, the in depth analysis and insight provided by the book makes it worth every penny in our opinion!