Donna Novitsky of Stanford University gives a fascinating insight into entrepreneurial marketing
While browsing YouTube we came across this interesting interview with Donna Novitsky from Stanford University. Donna teaches Global Entrepreneurial Marketing at Stanford and has over 25 years of marketing experience predominantly within startup organizations.
In this short video Donna explains why she is passionate about entrepreneurial marketing, the differences between an innovator and an entrepreneur as well as the currents trends in marketing, particularly around the use of technology.
The video is well worth 3 minutes of your time!